Before I set up my business, I used to work in fashion PR. Currently, a few of my clients are from this industry. Many close friends work here.

I have come across many more young people (in age or in spirit) in recent years who want to be a part of this industry. It looks glamorous, it feels creative, there is name, fame and fortune to be made – or so is the conventional thinking.

The one thing that I can tell you is that this industry is not for everyone. The glitz and the glamour hide all the hard work and the tears. Insecurity comes easily while success does not. Challenges are aplenty. Finding meaning, purpose and joy eludes even the best.

The most effective way to know if you are suitable is of course to try it out – via internships. Seek a mentor to guide and support you through the journey.

Besides that, you must find out everything you can about the industry. And for this, I would recommend The Business of Fashion. It’s a one-stop website for everything you would ever need to know about the global fashion industry.

Besides a Careers section where you can find jobs, they have recently launched an Education section that features free online courses and videos such as – Do You Really Want to Start a Fashion Business?, how to write a fashion business plan, how to finance your fashion business and how to build brand awareness. There are also courses on fashion marketing & communications and fashion history.

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Whatever you decide, I wish you all the very best!